Today I had occasion to read the revamped
Weird Tales magazine. You remember
Weird Tales. That's the magazine Robert E. Howard used to write his Conan stories for. Along with Lovecraft's Cthulhuian horrors and the lurid, colorful covers by Margaret Brundage. Horror and fantasy and the unknown leavened with a healthy dose of the unexpected from Clark Ashton Smith and Seabury Quinn. That was what
WT used to be like. You know, cool stuff like that.
That's not what I read today. Hell, it didn't come close.
First, the new cover design. In a word it sucks.
Weird Tales has been around in one way or another since 1923. That's a long time. It earned a brand that was easily recognizable from across the bookstore. It screamed at you to come pick it up and carry it home under your arm, preferably in a paper bag to hide the semi-clad Brundage nudes ornamenting the cover. Can't let the pastor see that, or Mom. Best read under the blanket at night with a flashlight, too....
Even Ward Cleaver, on an episode of
Leave it to Beaver admitted to June he used to have a subscription to
Weird Tales when he was a kid, and loved them. How cool is that?
Now? Eh. Now it has all the panache of an indifferent shrug. The new logo is a maniacal scrawl no different from the umpteen thousand other maniacal scrawls we've seen in horror movies and other magazines that only wished they had the cachet of the original
WT. At least the publishers are willing to admit they've taken a bold step with this new logo. In the Eyrie (thank God it's still there) we read "The most immediately obvious change, of course, is the new logo on the cover. We've already heard quite a bit about it from readers who've seen sneak peeks."
Yeah, I fucking bet you did, too.
Forget the past,
Weird Tales now wants to be hip, modern, street-wise, cutting-edge. Yeah, you read that last sentence right.
I know. I feel your pain. Trust me.
But modernized logos aside,
WT has always been about the fiction first and foremost. That's the core engine that runs this magazine. It's why we remember it, it's why we read it, it's why we thought of stealing it from the drugstore when we didn't have the money to buy it. So in good conscience I buckled down and read all the stories in the latest issue. Quite frankly, I didn't read too many
Weird Tales-type stories.
What's that you say? There's a certain story that must be a
Weird Tales story? Betcha, bunky. And I didn't see many examples of what the magazine's strengths were, are, and should be. Okay, there were a few. Richard Parks had a good story called "The Man Who Carved Skulls" along with "Six Scents" by Lisa Mantchev. These two came closest to reaching what we know and all remember as
WT stories. The others? Pedestrian. Pedestrian horror, pedestrian humor, pedestrian science fiction, pedestrian fantasy. Don't get me wrong, there's nothing wrong with pedestrian. Pedestrian sells. Bookshelves are filled with it. Television makes a living off of it.
But this is Weird Tales
we're talking about!
Uh, that is, it
used to be
Weird Tales.
And it's not that the writing was bad, overall. It was fine, really. But it wasn't
Weird Tales fine.
There were other good parts of the magazine that bear mentioning. Darrel Schweitzer had a nicely done article about Kafka's "The Metamorphosis". Some decent book reviews were included. But the fiction fell short, in my opinion.
Now I want to go on record and say I'm not predicting the death rattle of
Weird Tales. This isn't a classic fuck up like we saw happen to
Amazing in the 80s. But the clock is ticking. I hope this latest incarnation of
WT survives, I honestly do. I hope they do well and if I write a story I think is appropriate for their new editorial direction I will happily and proudly submit it to them.
But it comes down to this. When I want to read an
Analog story I buy
Analog. When I want to read a
Realms of Fantasy story I read
Realms. When I want to read a
Weird Tales story...well, I guess I'll just have to read the backdated issues.
And that's a goddamn shame.